In recent years, brands have increasingly turned to Twitch influencers for authentic, real-time engagement. This live-streaming platform is no longer reserved for just gamers. Twitch influencers across various categories—like lifestyle, fitness, and music—are growing at a rapid pace, making the platform an essential tool for brands looking to connect with younger, highly engaged audiences.
Some essential stats about Twitch:
- Twitch attracts over 240 million unique visitors every month.
- In 2023 alone, the platform generated over 1.5 billion hours of watched content monthly.
- More than 51,000 streamers are actively involved in sponsored campaigns.
- The average user spends about 95 minutes per day on the platform.
- 78% of Twitch users want brands to sponsor more live events on the platform.
With so much at stake, why are more brands not tapping into the Twitch influencer space? The main challenge: tracking live-streamed content and measuring its impact has been historically tricky. Companion is here to solve that problem.
We’re excited to announce that our AI-powered platform now fully supports Twitch campaigns, making it easier than ever to manage, track, and analyse influencer partnerships on this dynamic platform. This new integration allows you to streamline your Twitch influencer campaigns with the same ease and precision we’ve brought to Instagram, TikTok, YouTube, X, and Threads. Whether you’re managing one Twitch streamer or a full roster, Companion provides real-time tracking, real-time analytics dashboards, and instant campaign reports—all in one place.
Let’s dive into the specifics of what we’re bringing to the Twitch table and why it matters to you.
The Challenges of Tracking Twitch Campaigns
Twitch is unique compared to other social media platforms because of its live nature. Influencer content is created and consumed in real-time, and once the live stream ends, the moment is gone—unless you have the right tools to capture and analyse it. For brands, this has posed several challenges:
- No standardised metrics for live-stream engagement across campaigns, making it difficult to gauge true performance.
- Tracking content retroactively is often cumbersome, especially for hours-long streams.
- Real-time insights were virtually non-existent without specialised tools.
Without the ability to track key performance indicators (KPIs) like engagement, viewer retention, and conversions in real time, brands have struggled to justify their investments in Twitch influencer campaigns.
The Companion Solution for Twitch Campaigns
With Companion’s new Twitch features, these challenges are a thing of the past. We’ve built our tools to give you the transparency and control needed to make informed decisions about your Twitch influencer campaigns. Here’s how we’re solving your Twitch pain points.
👾 Automatic Content Tracking (Including Live Streams)
Tracking content on Twitch used to feel like chasing a moving target. Now, with our automatic content tracking, we can capture live streams in real time. Our system continuously monitors Twitch, pulling in content from your selected influencers as it happens. This means you’ll never miss a moment, whether it’s a shoutout to your brand or a live product demo. No more scrambling to find clips or relying on influencers to submit content post-stream.
By automatically tracking streams, you can measure key metrics such as viewership (Ave Stream Viewers and Max Stream Viewers), and engagement. This feature is especially useful for brands running timed promotions or events where real-time reactions matter. With Companion, the live content you care about is captured, stored, and analysed instantly, helping you stay on top of campaign performance from the moment it begins.
👾 Real-Time Campaign Analytics with Custom Dashboards
Forget about waiting until the end of a campaign to see results. Companion’s real-time analytics allow you to monitor Twitch campaigns as they unfold. You’ll get access to dynamic dashboards that provide a wealth of insights, from engagement metrics to EMV.
These custom live dashboards let you visualise performance data in a way that’s most relevant to your brand. Want to track the effectiveness of a sponsored giveaway? Or see how a specific product placement is performing? Our dashboards are tailored to your needs, offering a clear, immediate understanding of what’s working and what’s not.
This feature is a game-changer for brands looking to optimise campaigns on the fly. If an influencer’s engagement is lower than expected, you can adjust your strategy in real time.
👾 Instant Campaign Reporting
As soon as a campaign ends, Companion compiles all relevant data—from views and engagement rates to conversions and ROI—into a detailed report.
The reports are automatically generated and customisable, allowing you to include specific KPIs that matter most to your brand. Whether you’re focused on general results or a breakdown by a streamer, our reports provide a clear, concise view of your campaign’s performance. You can share these reports with your team or clients instantly, streamlining the post-campaign process and helping you make data-driven decisions for future Twitch activations.
How to Get Started with Twitch on Companion
Sign up for Companion to get a 14-day free trial and see how it works for your Twitch campaigns.
We’ll set up an account for you immediately after a quick demo, and you’ll be able to:
- Track live streams with automatic content tracking.
- Monitor campaigns in real time with custom dashboards.
- Generate instant reports that keep stakeholders in the loop.
Our Twitch features are now live and accessible to all Companion users. If you're already using Companion for other platforms like Instagram or TikTok, you’ll find that the workflow remains seamless—only now, you'll have access to the full suite of Twitch-specific tools.
Whether you’re managing your first Twitch campaign or looking to expand your influencer marketing across multiple platforms, Companion’s team is here to help.