The Six Nations Rugby Championship is more than just a rugby tournament – it’s a major cultural event. From January to March, millions of fans engage on social media, sharing their reactions to the action. For Six Nations Rugby, managing this digital engagement is as demanding as the game itself. With numerous creator collaborations, staying on top of it all is a significant challenge.
Companion’s Solution
Our AI-powered tool efficiently handles the entire tracking process for Six Nations throughout the tournament, ensuring that all content – whether tagged or untagged influencer content – is automatically captured, categorized, and analyzed in real time.
This tool is ideal for sports brands and live events aiming to enhance their social media presence without relying on manual tracking.
Content Tracked Automatically
In live sports, content moves quickly – especially with Instagram Stories that vanish within hours. Traditionally, brand teams would need to manually track and archive these moments, which is a time-consuming and error-prone process.
With Companion, Six Nations ensures that no content is overlooked. Our tool captures every single piece of their creators’ content in all possible formats across major social media platforms – Instagram (including Stories), TikTok, YouTube, X and Twitch. After Companion saves all content in one feed, the Six Nations team can review it, download and analyze its performance without spending time on unnecessary tasks.
Real-Time Insights
Companion’s real-time dashboard provides Six Nations with immediate access to key performance metrics throughout the tournament.
Which influencers are generating the highest engagement? Which content formats yield the best performance? Which influencer strategies are underperforming compared to expectations?
Automated Reporting
Post-event reporting is typically a labor-intensive process, but Companion streamlines this with one-click reports that transform raw data into polished, presentation-ready insights in seconds. For Six Nations, this means daily breakdowns of influencer performance, fan sentiment, and campaign impact – ideal for internal strategy discussions and sponsor updates.
With Companion, brands can maintain momentum rather than spending hours compiling data.
From the WWC to Six Nations: A Proven Playbook
Companion has extensive experience tracking major sports tournaments. During the Women’s World Cup 2023, we tracked 736 players across 1,282 social media accounts. Our insights revealed the level of social media attention players received, helped brands identify top influencers for their campaigns, and highlighted the importance of securing partnerships ahead of time. Read more about this case here.
Six Nations benefits from the same reliable tracking and data, providing effortless management, valuable insights, and streamlined engagement.
Ready to Take the Pressure Off Your Team?
Managing social media during live events doesn’t have to be overwhelming. With Companion, sports brands can capture every moment, analyze performance in real time, and generate impactful reports – all efficiently and effortlessly.
Want to learn more? Let’s discuss how Companion can elevate your next event.