Insights and updates from the Companion Team

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Influencer Insights

Influencer Marketing

Product Updates

Influencer Insights

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10 Key Metrics to Measure Your Influencer Marketing Campaign

10 Key Metrics to Measure Your Influencer Marketing Campaign

In influencer marketing, success goes beyond catchy content and cool collaborations. If you want to ...

Influencer Marketing

Influencer Marketing for Gen Z

Influencer Marketing for Gen Z

Born into a world of constant connectivity and information overload, Gen Z has emerged with a differ...

Influencer Marketing

Check Influencers for Fake Followers on Instagram

How to Check Influencers for Fake Followers on Instagram

Fake followers are a prevalent issue within the influencer marketing industry. Since the primary aim...

Influencer Marketing

Influencer Outreach Guide

Influencer Outreach: Step-by-Step Guide + Templates

Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...

Influencer Marketing

Influencer Marketing Tools for Small and Midsized Business

Top Influencer Marketing Tools for Small & Midsized Businesses

When planning campaigns, the most common obstacles faced by small and midsized businesses are the la...

Influencer Marketing

Micro-influencers and how to work with them

Micro-Influencers: The Driving Force of Influencer Marketing

Influencer marketing is constantly evolving, and it’s no longer as straightforward as it was a few y...

Influencer Marketing

How To Find Instagram Influencers for Your Brand

Influencer marketing is now one of the most trendy and performing tools for promoting your brand and...

Influencer Marketing

Social Media platform icons on iOS device homescreen

Exploring Influencer Discovery and Demographics

Expanding an influencer roster beyond a tried and tested cohort can be a time consuming and haphazar...

Influencer Marketing

Three different cameras on a table

How to Effortlessly Track Influencer Content

Companion makes it incredibly easy to capture influencer content across multiple platforms for diffe...

Influencer Marketing

Woman holding bag stood on rocks by the sea, with small boats on a dock

How Much is an Influencer Post Worth?

Influencer marketing has enjoyed an estimated 50% year on year spend increase since 2016 – there’s n...

Influencer Marketing

Tennis Court

Wimbledon: Social Posts Earn Stars More Than Prize Money

Companion’s Benchmark Value (BMV) was used in a recent Times article to appraise the earning power o...

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