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Insights and updates from the Companion Team
A peek into our insights, processes and Companion platform updates
All
Guides
Influencer Insights
Influencer Marketing
Performance
Product Updates
Influencer Marketing
(23)
11 Nov 2024
Best Practices for Influencer Campaign on TikTok: Strategies and Insights for 2025
Discover best practices for TikTok influencer campaigns in 2025, including trends, content formats, ...
Platforms
Influencer Marketing
Trends
26 Sep 2024
Companion Now Supports Twitch Campaigns
Let’s dive into the specifics of what we’re bringing to the Twitch table and why it matters to you....
Technology
New Feature
Platforms
21 Aug 2024
Introducing Collections: Your Influencer Network, Organised
Bring order to your influencer database by curating your own albums of influencers, categorised by t...
New Feature
Technology
Influencers
20 Jun 2024
How to Measure Influencer Campaign Performance
Learn how to measure the success of your influencer campaigns beyond surface-level metrics. Craft pr...
Guides
Influencer Marketing
05 Jun 2024
The Power of Automatic Reports in Influencer Marketing
How to collect and analyze campaign data properly? It doesn’t seem challenging in theory, but it pre...
Influencer Marketing
Technology
15 Apr 2024
Tracking Influencer Content Across Different Platforms
Managing an influencer campaign requires a lot of effort and time to track and analyze influencer co...
Influencer Marketing
Guides
09 Apr 2024
Influencer Audience Authenticity: Why It Matters More Than Follower Count
Follower count isn't a key when it comes to influencer campaigns. A high number can be a misleading ...
Influencer Marketing
Influencers
26 Mar 2024
10 Key Metrics to Measure Your Influencer Marketing Campaign
In influencer marketing, success goes beyond catchy content and cool collaborations. If you want to ...
Influencer Marketing
05 Oct 2023
How to Utilise AI in Influencer Marketing
AI offer fresh opportunities for brands to collaborate with creators in both creative and operationa...
Guides
Technology
AI
30 Aug 2023
How to Check Influencers for Fake Followers on Instagram
Fake followers are a prevalent issue within the influencer marketing industry. Since the primary aim...
Guides
Platforms
Influencer Marketing
25 Aug 2023
Social Media Triumph of WWC 2023 Football Players – Full Report
Over the last month, the world closely followed the intense football competition – the Women’s World...
Data Stories
News
31 Jul 2023
How to Track the Success of Influencer Marketing Campaigns
Without a doubt, influencer marketing has proven to be a highly efficient channel compared to other ...
Guides
Influencer Marketing
10 Jul 2023
5 Trends Shaping Influencer Marketing
Whether you are an old hand in influencer marketing or new to this field, it’s crucial to be aware o...
Trends
Influencer Marketing
06 Jun 2023
Influencer Outreach: Step-by-Step Guide + Templates
Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...
Guides
Influencer Marketing
17 May 2023
Top Influencer Marketing Tools for Small & Midsized Businesses
When planning campaigns, the most common obstacles faced by small and midsized businesses are the la...
Influencer Marketing
Technology
Software
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