Insights and updates from the Companion Team

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Recent blog posts

Best Practices for Influencer Campaign on TikTok
11 Nov 2024

Best Practices for Influencer Campaign on TikTok: Strategies and Insights for 2025

Discover best practices for TikTok influencer campaigns in 2025, including trends, content formats, ...
    Platforms Influencer Marketing Trends
Companion Now Supports Twitch
26 Sep 2024

Companion Now Supports Twitch Campaigns

Let’s dive into the specifics of what we’re bringing to the Twitch table and why it matters to you....
    Technology New Feature Platforms
The Guide to Aligning Influencer Campaigns with Your Business Goals
11 Sep 2024

The Guide to Aligning Influencer Campaigns with Your Business Goals

Every aspect of the campaign—from the influencers you choose to the content they produce—should work...
    Guides Influencer Marketing

All articles

Check Influencers for Fake Followers on Instagram
30 Aug 2023

How to Check Influencers for Fake Followers on Instagram

Fake followers are a prevalent issue within the influencer marketing industry. Since the primary aim...
    Guides Platforms Influencer Marketing
Footballers Follower Growth During WWC 2023
25 Aug 2023

Social Media Triumph of WWC 2023 Football Players – Full Report

Over the last month, the world closely followed the intense football competition – the Women’s World...
    Data Stories News
Tracking Performance of Influencer Marketing Campaigns
31 Jul 2023

How to Track the Success of Influencer Marketing Campaigns

Without a doubt, influencer marketing has proven to be a highly efficient channel compared to other ...
    Guides Influencer Marketing
Influencer Marketing Trends
10 Jul 2023

5 Trends Shaping Influencer Marketing

Whether you are an old hand in influencer marketing or new to this field, it’s crucial to be aware o...
    Trends Influencer Marketing
Unlimited Influencer Search
28 Jun 2023

New Discovery Plans Are Now Available

We’re constantly developing our influencer discovery functionality to ensure you can find the best i...
    News New Feature
Influencer Outreach Guide
06 Jun 2023

Influencer Outreach: Step-by-Step Guide + Templates

Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...
    Guides Influencer Marketing
Influencer Marketing Tools for Small and Midsized Business
17 May 2023

Top Influencer Marketing Tools for Small & Midsized Businesses

When planning campaigns, the most common obstacles faced by small and midsized businesses are the la...
    Influencer Marketing Technology Software
Boost Engagement Rates on Brands Instagram Profiles
20 Apr 2023

5 Tips for Brands to Boost Engagement Rate on Instagram

Instagram is a powerful tool for brands to build their community, improve customer sentiment, and ge...
    Guides Platforms Influencer Marketing
Micro-influencers and how to work with them
30 Mar 2023

Micro-Influencers: The Driving Force of Influencer Marketing

Influencer marketing is constantly evolving, and it’s no longer as straightforward as it was a few y...
    Trends Influencer Marketing Guides
Influencer Campaign Reports
23 Feb 2023

New Feature Alert! Your Campaign Performance Report in One-Click

The work of an influencer marketing manager can be tedious and frustrating when it comes to reportin...
    New Feature Software Technology
Influencer Marketing on TikTok
31 Jan 2023

TikTok Influencer Marketing: How to Win on This Platform in 2023

Three large-scale trends for 2023: actionable entertainment, making space for joy, and community-bui...
    Influencer Marketing Platforms Trends
How to Find Instagram Influencers for Your Brand
31 Oct 2022

How To Find Instagram Influencers for Your Brand

Influencer marketing is now one of the most trendy and performing tools for promoting your brand and...
    Guides Influencer Marketing Platforms
Influencer Marketing Tool
07 Jun 2022

The Influencer Marketing Tool For Data Analysts

Whether a brand’s investment in influencer marketing is small or large, analysing a campaign’s succe...
    Influencer Marketing Software Technology
Social Media platform icons on iOS device homescreen
03 Feb 2022

Exploring Influencer Discovery and Demographics

Expanding an influencer roster beyond a tried and tested cohort can be a time consuming and haphazar...
    Influencer Marketing Guides
Three different cameras on a table
22 Jan 2022

How to Effortlessly Track Influencer Content

Companion makes it incredibly easy to capture influencer content across multiple platforms for diffe...
    Guides Influencer Marketing Technology

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