Insights and updates from the Companion Team

08 Nov 2023

Influencer Marketing for Gen Z

Born into a world of constant connectivity and information overload, Gen Z has emerged with a differ...

Influencer Marketing

05 Oct 2023

How to Utilise AI in Influencer Marketing

AI offer fresh opportunities for brands to collaborate with creators in both creative and operationa...

Guides Technology AI

26 Sep 2023

New Interface: Influencer Profiles

All of us at Companion are happy to announce that we have made a massive update to simplify and impr...

Software New Feature

13 Sep 2023

Testing and Tracking Threads Campaigns

Threads, a platform on a remarkable growth journey, keeps everyone guessing about its destiny. Despi...

New Feature Platforms

30 Aug 2023

How to Check Influencers for Fake Followers on Instagram

Fake followers are a prevalent issue within the influencer marketing industry. Since the primary aim...

Guides Platforms Influencer Marketing

25 Aug 2023

Social Media Triumph of WWC 2023 Football Players – Full Report

Over the last month, the world closely followed the intense football competition – the Women’s World...

Data Stories News

31 Jul 2023

How to Track the Success of Influencer Marketing Campaigns

Without a doubt, influencer marketing has proven to be a highly efficient channel compared to other ...

Guides Influencer Marketing

10 Jul 2023

5 Trends Shaping Influencer Marketing

Whether you are an old hand in influencer marketing or new to this field, it’s crucial to be aware o...

Trends Influencer Marketing

28 Jun 2023

New Discovery Plans Are Now Available

We’re constantly developing our influencer discovery functionality to ensure you can find the best i...

News New Feature

06 Jun 2023

Influencer Outreach: Step-by-Step Guide + Templates

Every influencer marketing campaign starts with a successful pitch. How you reach influencers with y...

Guides Influencer Marketing

17 May 2023

Top Influencer Marketing Tools for Small & Midsized Businesses

When planning campaigns, the most common obstacles faced by small and midsized businesses are the la...

Influencer Marketing Technology Software

20 Apr 2023

5 Tips for Brands to Boost Engagement Rate on Instagram

Instagram is a powerful tool for brands to build their community, improve customer sentiment, and ge...

Guides Platforms Influencer Marketing

30 Mar 2023

Micro-Influencers: The Driving Force of Influencer Marketing

Influencer marketing is constantly evolving, and it’s no longer as straightforward as it was a few y...

Trends Influencer Marketing Guides

23 Feb 2023

New Feature Alert! Your Campaign Performance Report in One-Click

The work of an influencer marketing manager can be tedious and frustrating when it comes to reportin...

New Feature Software Technology

31 Jan 2023

TikTok Influencer Marketing: How to Win on This Platform in 2023

Three large-scale trends for 2023: actionable entertainment, making space for joy, and community-bui...

Influencer Marketing Platforms Trends