Insights and updates from the Companion Team

11 Nov 2024

Best Practices for Influencer Campaign on TikTok: Strategies and Insights for 2025

Discover best practices for TikTok influencer campaigns in 2025, including trends, content formats, ...

Platforms Influencer Marketing Trends

26 Sep 2024

Companion Now Supports Twitch Campaigns

Let’s dive into the specifics of what we’re bringing to the Twitch table and why it matters to you....

Technology New Feature Platforms

11 Sep 2024

The Guide to Aligning Influencer Campaigns with Your Business Goals

Every aspect of the campaign—from the influencers you choose to the content they produce—should work...

Guides Influencer Marketing

21 Aug 2024

Introducing Collections: Your Influencer Network, Organised

Bring order to your influencer database by curating your own albums of influencers, categorised by t...

New Feature Technology Influencers

20 Jun 2024

How to Measure Influencer Campaign Performance

Learn how to measure the success of your influencer campaigns beyond surface-level metrics. Craft pr...

Guides Influencer Marketing

05 Jun 2024

The Power of Automatic Reports in Influencer Marketing

How to collect and analyze campaign data properly? It doesn’t seem challenging in theory, but it pre...

Influencer Marketing Technology

15 Apr 2024

Tracking Influencer Content Across Different Platforms

Managing an influencer campaign requires a lot of effort and time to track and analyze influencer co...

Influencer Marketing Guides

09 Apr 2024

Influencer Audience Authenticity: Why It Matters More Than Follower Count

Follower count isn't a key when it comes to influencer campaigns. A high number can be a misleading ...

Influencer Marketing Influencers

26 Mar 2024

10 Key Metrics to Measure Your Influencer Marketing Campaign

In influencer marketing, success goes beyond catchy content and cool collaborations. If you want to ...

Influencer Marketing

29 Feb 2024

Find Influencers Easily with the New Discovery Search Tool

Finding the perfect influencers for your campaign can be a bit of a puzzle. With millions of influen...

Influencer Marketing Software Influencers

01 Feb 2024

Meet the Brand New Companion: We Go Purple!

Welcome to the next era of Companion! We're thrilled to share a significant milestone in our journey...

Software

08 Nov 2023

Influencer Marketing for Gen Z

Born into a world of constant connectivity and information overload, Gen Z has emerged with a differ...

Influencer Marketing

05 Oct 2023

How to Utilise AI in Influencer Marketing

AI offer fresh opportunities for brands to collaborate with creators in both creative and operationa...

Guides Technology AI

26 Sep 2023

New Interface: Influencer Profiles

All of us at Companion are happy to announce that we have made a massive update to simplify and impr...

Software New Feature

13 Sep 2023

Testing and Tracking Threads Campaigns

Threads, a platform on a remarkable growth journey, keeps everyone guessing about its destiny. Despi...

New Feature Platforms